Professional skate profiling helps tailor the shape of your hockey skate blades to suit your skating style, position and preferences.
At Willies, our technicians use specialist Blademaster and Bauer ProSharp equipment to adjust blade profiles, helping you explore the right balance of stability, agility and control.
Whether you're looking to refine your current setup or try a different profile, our team can help you understand the available options.
Skate profiling costs £35 per pair, including a consultation.
£35 per pair | Player & Goalie Skates
PLEASE NOTE: Skate profiling is not a while-you-wait service. Your skates will need to be left with our technicians, and we'll confirm the expected collection time when you drop them off.
The Quad profile combines multiple radii along the blade to create a balance of stability, agility and manoeuvrability. It's a popular option for players looking for a responsive feel without sacrificing stability.
The Ellipse profile uses a multi-radius design intended to balance acceleration, agility and stability. It offers another option for players looking to fine-tune their blade setup to suit their skating style.
The Zuperior profile uses a combination of radii designed to provide a balance of speed, stability and agility. It's an option for players looking for a modern blade profile that supports dynamic skating and quick transitions.
Goalie Sam is our featured profiling option for goaltenders. Goalie skate profiles differ from player profiles because they need to accommodate the specific movements, positioning and balance demands of the position.
Not every skater has the same preferences, and the profiles listed above may not be right for everyone... Looking for a different profile? Get in touch with our team and we'll do our best to help.
Tell us which profile you're interested in and what you'd like to achieve, and we'll discuss the available options with you.
A skate profile tailored to your needs can help you get a more consistent feel from your skates.
Every skater is different, so the aim is to find a suitable balance of characteristics rather than assume one profile works for everyone.
Ice skate profiling is the process of adjusting the shape of your skate blade from heel to toe. This changes the blade's rocker radius, contact points and, where appropriate, its pitch or forward and backward lean.
Unlike skate sharpening, which restores the blade's edges, profiling changes the overall contour of the blade to influence how your skates feel and perform on the ice.
The right profile depends on your skating style, position, existing setup and personal preferences. Our team will discuss how your skates currently feel and help you understand which adjustments may be suitable.
Sharpening restores the blade's edges to improve grip and control. Profiling changes the blade's overall shape and rocker to influence balance, stability and manoeuvrability.
The services perform different roles and may complement each other.
Our listed skate profiling consultation service is £35, including the consultation and covered adjustments.
The right profile depends on your skating style, position, current blade setup and preferences. Willies can help you understand the available options.
It may be worth considering if you want a setup tailored to your preferences or are changing skate models. Profiling is not automatically necessary for every skater.
These are different multi-radius profile designs intended to create different combinations of blade contact and skating characteristics. The best option depends on the skater and their setup.
Skates need to be left in store for the profiling work. Contact Willies to confirm the expected turnaround before visiting or sending your skates.
You can get your skates profiled at Coventry, Nottingham or Sheffield.
Yes! Every skate profiling service includes a professional skate sharpening, so your blades are ready to hit the ice.
No appointment is necessary. Simply visit one of our participating Willies stores with your skates or steel runners. However, profiling cannot always be completed while you wait, so you may need to leave them with our technicians and collect them later.
Absolutely! You can bring your steel runners into one of our stores or send them to us using our mail-in service. There's no need to send your complete skates if your runners are removable.
Yes, in most cases we can adjust or change your existing blade profile. This will depend on the condition of your steel and the amount of material remaining. Our technicians can assess your blades and recommend the best option.
We typically recommend having your skates reprofiled once or twice per season, depending on how frequently you have them sharpened. Regular sharpening gradually changes the blade's profile over time, so occasional reprofiling helps maintain your preferred setup.
Every skater has different preferences. Our technicians can assess your current setup and help you understand the available profiling options.
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