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Our Team

PURVEYORS OF ALL THINGS ICE HOCKEY

“YOU DON’T HAVE TO BE CRAZY TO PLAY HOCKEY BUT IT HELPS”

Willies, as it is affectionately known, is ran by business partners and teammates Luke Wilson and Jonathan Hill who both play Ice Hockey recreationally in Coventry.

“GREAT OPPORTUNITIES COME TO THOSE WHO MAKE THE MOST OF THE SMALL ONES.”

Established in 2018, Willies is a specialist Ice Hockey, Inline Hockey and Figure Skating retailer based in Coventry, UK. We stock the full range of equipment from all leading brands.

"PRACTISE WINNING EVERYDAY"

Our number one focus is customer service. We want every customer to feel appreciated and leaving us as happy with their new purchase as we are for their custom. As the business develops we aspire to make the shop a destination for all Ice Hockey, Inline Hockey and Figure Skaters across the country.

“A TEAM ABOVE ALL. ABOVE ALL A TEAM.”


Proprietor

Self-proclaimed ‘Gritty Power Forward’ for a Coventry Rec Hockey Team Luke is also a Coventry Blaze Season Ticket Holder and enjoys watching live hockey at all levels. As a late starter in hockey, he is passionate about helping others discover the great sport and is currently working towards his coaching badges.

Luke is responsible for the business development and takes overall responsibility for the running of the company.

In his rare downtime Luke enjoys spending time with his wife Tania and his children, Tommy and Mila.

Luke Wilson

General Manager

Jonathan's love for hockey stems from watching Major Junior Hockey in London, Ontario. He thoroughly enjoys both playing and watching the great game, especially showing an interest in watching goalies such as Sergei Bobrovsky, John Gibson and Semyon Varlamov.

As a goalie he has always been obsessed with the gear aspect of the game, looking at ways to improve both his own play and that of our customers.

Jonathan is responsible for the day to day running of the business and is the in-house expert on all things hockey.

Outside of work & hockey you will often find Jonathan on the golf course or spending time with his partner Emma and young boy Brayden.

Jonathan Hill

Operations Manager

Tania got bitten by the Ice Hockey bug around 10 years ago when she first went to watch the Coventry Blaze. She loves the speed, physicality and intensity of the game. She has managed to introduce many of her family to the game and has been privileged to experience first hand how great hockey as a community can be in times of adversity.

Tania works in the background maintaining key data on products, accounts, pricing and operations.

Tania is a mum to 2 young children, Tommy and Mila, and cannot wait to get them skating.

Tania Wilson

Sales Assistant

Iain, who has been playing ice hockey since he could walk, originally started playing in the USA. Having since moved to Europe with his family due to work commitments in
2016 he pursued his passion for the sport by playing U20s in Germany.


Iain has since moved to the UK to further his education as a
full-time student at Coventry University studying Sports Management.
Whilst working on his degree he has continued to play for Coventry Blaze U20s,
Milton Keynes Thunder and Team Great Britain Universities. He is currently playing for NIHL2 Coventry Blaze.

Iain is responsible for assisting and advising customers on
their ice, inline and figure needs. He also enjoys his time in the equipment
repair room sharpening skates.

Iain Peters

Sales Assistant

My figure skating journey started in 2015 and I have participated in some competitions in Asia between 2015-2017.

I am currently a Biological Sciences student at the University of Warwick and President of the Warwick Ice Skating Club.

I love figure skating as it is fun, challenging and keeps me healthy.

Calista Kou

Digital Marketing Assistant

Cole is a keen Ice Hockey fan with interest in hockey on all levels. He enjoys watching the Coventry Blaze and also goes to many of the games at rec level in Coventry. He enjoys recreational skating and is now looking to start playing hockey himself.

He has a keen interest in social media and always up to date with the latest trends and activities across all platforms and this sparked his interest in Digital Marketing.

Another of Cole's big interests is football and is a huge Leicester City fan and goes regularly with his family to watch the games live.

Cole Meachem

Wearhouse / Teamwear Manager

Connor started playing junior hockey in 2010 and after an extended break, watching Coventry Blaze got him excited to get back into the sport. Since 2018 Connor can be found playing on the top line wing as a sniper for the Spitfires. Connor has a passion for hockey and knows that getting the right equipment aids his and others game.

When the opportunity to become Warehouse manager at Willies came about Connor jumped at the opportunity as the role perfectly suited his organisation skills whilst working for a company he had been a valued customer at since its inception.

Connor and his team are responsible for all online orders and keeping the in store team stocked up.

When not playing or working in hockey, Connor likes to spend his time on car projects and with his long term girlfriend Jade.

Connor Ashby

Warehouse Operative

Sean Peters

Accounts Administrator

Gouri Adarsh

Warehouse Operative

Elans Paulins

Sales Assistant

Stan Murray