Our Team

PURVEYORS OF ALL THINGS ICE HOCKEY

“YOU DON’T HAVE TO BE CRAZY TO PLAY HOCKEY BUT IT HELPS”

Willies, as it is affectionately known, is ran by business partners and teammates Luke Wilson and Jonathan Hill who both play recreationally in Coventry.

“GREAT OPPORTUNITIES COME TO THOSE WHO MAKE THE MOST OF SMALL ONES.”

Established in 2018, Willies Ice Hockey Emporium is a specialist Ice & Inline Hockey retailer based in Coventry, UK. We stock the full range of equipment from all leading brands including Bauer, CCM, Warrior, True & Mission.

“PRACTISE WINNING EVERYDAY”

Our number one focus is customer service. We want every customer to feel appreciated and leave us feeling as happy with their new purchase as we are with their custom.  As the business develops we aspire to make the shop a destination for all hockey players and hockey fans.

Our mission is to increase participation in Ice & Inline Hockey throughout the UK. We believe this sport has great potential in this country and want to do our bit to propel its growth.

“A TEAM ABOVE ALL. ABOVE ALL A TEAM.”


Proprietor

Self-proclaimed ‘Gritty Power Forward’ for a Coventry Rec Hockey Team Luke is also a Coventry Blaze Season Ticket Holder and enjoys watching live hockey at all levels. As a late starter in hockey, he is passionate about helping others discover the great sport and is currently working towards his coaching badges.

Luke is responsible for the business development and takes overall responsibility for the running of the company.

In his rare downtime Luke enjoys spending time with his wife Tania and his son Tommy.

LUKE WILSON

General Manager

Jonathan's love for hockey stems from watching Major Junior Hockey in London, Ontario. He thoroughly enjoys both playing and watching the great game, especially showing an interest in watching goalies such as Sergei Bobrovsky, John Gibson and Semyon Varlamov.

As a goalie he has always been obsessed with the gear aspect of the game, looking at ways to improve both his own play and that of our customers.

Jonathan is responsible for the day to day running of the business and is the in-house expert on all things hockey.

Outside of work & hockey you will often find Jonathan on the golf course or spending time with his partner Emma and baby boy Brayden.

JONATHAN HILL


OPERATIONS MANAGER

Tania got bitten by the Ice Hockey bug around 8 years ago when she first went to watch the Coventry Blaze. She loves the speed, physicality and intensity of the game. She has managed to introduce many of her family to the game and has been privileged to experience first hand how great hockey as a community can be in times of adversity.

Tania works in the background maintaining key data on products, accounts, pricing and operations.

Tania is enjoying her first year of motherhood and can often be found frequenting coffee shops and soft play areas.

TANIA WILSON

SALES ASSISTANT

Tyler, or “Tyler the Profiler” as he is commonly referred to, first began to play ice hockey when he became an Aerospace Engineering student at Coventry University. Since then he has gone on to run the University team and has helped to set up several other recreational teams in the area. Tyler is a big fan of the LA Kings and has been watching them since he started back in 2015 and hopes one day that he will be able to see them live in the states.

Tyler is the stores expert skate profiler and supports Jonathan and Luke with both the customer service side of the business with his extensive equipment knowledge as well as back of house in skate repairs, sharpening and profiling.

In his time out of work Tyler spends a lot of time on the ice and is currently looking at playing in the NIHL 2 division as a defenceman to better himself as a player and gain more experience in the sport he loves.

TYLER SHEARD


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